Global privacy

Analysis

Consumer privacy in retail

The next regulatory and competitive frontier

Consumers are more aware of privacy than ever before, lawmakers are introducing new privacy-focused regulations and retailers are becoming more data-driven. Findings from Deloitte’s US Consumer and Retail Executive Privacy Survey reaffirms the industry’s need to refresh its approach to privacy. Forward-thinking retailers with trust-building at their core will seize this opportunity to define transparent, consumer-centric privacy standards. Don’t just comply, thrive.

With increased scrutiny on consumer and data privacy, there is a call to action to define a new standard that works for consumers and retailers. Future leaders in data privacy should adopt guiding principles that align across the entire organization as an essential part of their strategy, culture, and operations.

Retailers should work every day to connect with consumers in a way that builds trust, manages legal risk, and enables their growth strategy.

Rob Goldberg, Cyber Risk leader, Retail, Wholesale & Distribution, Deloitte & Touche LLP

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