Thinking Fast archives: TMT at the speed of insight

Digestible data from technology, media, and telecommunications research

Diving into the research conducted by Deloitte’s Center for Technology, Media & Telecommunications (TMT), our Thinking Fast series is here to help you focus in on the right information at the right time. Explore the trends that will have the biggest impact on your organization. And let data be your guide.


After the pandemic, will movie fans go back to the theater—or keep watching at home?

July 31, 2020

In March 2020, the COVID-19 pandemic disrupted the motion picture industry at every level, shutting down content production and canceling theatrical premieres. See the charticle


Past articles


Water skating

Increasingly, video streaming doesn’t mean ad-free

July 15, 2020

TV watchers are increasingly spending time with ad-supported streaming services—they like much of what they see, and the price is right. See the charticle

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Sports bike quad

Will gaming keep growing when the lockdowns end?

July 8, 2020

For many people, COVID-19 lockdowns quickly increased the number of hours spent in front of screens—and inspired millions to try new digital activitie. See the charticle

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Sports bike quad

Can tech companies reach older consumers during the pandemic?

June 24, 2020

To recover from the COVID-19 shock, tech companies need to appeal to older consumers—those who have money to spend but choose not to spend it on tech. See the charticle

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Woman running

How streaming is changing the music industry

June 10, 2020

Before the pandemic canceled live shows, streaming was driving the music industry toward a new high. Can streaming platforms keep the industry afloat? See the charticle

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Can 5G unleash next-generation digital experiences in the home?

April 23, 2020

Are homes ready for next-gen digital experiences? See the charticle

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How will millennials and Gen Z use 5G?

April 9, 2020

Percentage of respondents among 5G-familiar consumers who said that 5G will change the way they use technology on their mobile devices. See the charticle

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Ice skating

Closing the tech conference gender gap

March 18, 2020

The dearth of female speakers at tech conferences is a symptom of the industry’s gender gap. Awareness and a bit of extra effort may go a long way toward alleviating the shortfall. See the charticle

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Why organizations are moving to the cloud

March 5, 2020

Cloud has become the major location to store data, and a majority of businesses even have their applications on cloud platforms. See the charticle

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River rafting

The satellite broadband industry is moving at hyperspeed

February 19, 2020

We are in the midst of another space race, with participants competing not to reach the Moon or Mars but to connect the world’s unconnected and underconnected populations. See the charticle

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The most valued technology gadgets of the last decade

February 5, 2020

Our examination of consumer device preferences over the past decade uncovered some interesting trends. While the popularity of certain technology gadgets rose, the perceived value of other devices fell, with some devices completely fading into obscurity. See the charticle

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Ice skating

The changing face of North America’s tech ecosystem

January 22, 2020

In 2019, the Deloitte Technology Fast 500 marked a milestone: For the 25th year, Deloitte recognized 500 North American companies at the cutting edge of the technology industry, combining innovation, entrepreneurship, and rapid growth. See the charticle

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M&A premiums surge as pool of targets subsides

January 15, 2020

A wave of takeover activity in recent years has consolidated the telecommunications and media & entertainment sector, shrinking the supply of viable targets and enlarging asset premiums. See the charticle

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Mobile shopping and payment trends

December 18, 2019

While most consumers rely on their smartphone to shop, only about one-third as many have used their device for in-store payments. How can companies encourage consumers to try mobile payments? See the charticle

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Jet ski

Software really is "eating the (tech) world"

December 6, 2019

In 2019, the Deloitte Technology Fast 500 marks a milestone: for the 25ᵗʰ year, Deloitte has recognized 500 North American companies at the cutting edge of the technology industry, combining innovation, entrepreneurship, and rapid growth.¹ To honor the occasion, we analyzed the quarter-century of Fast 500 winners and visualized them by sector percentages (see chart). See the charticle

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Product placement effectiveness on cord-cutters

November 21, 2019

Streaming advertisers are utilizing product placement to connect with individuals that are cord-cutting, especially on ad-free platforms. See the charticle

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Niche or next? Utilizing VR for live sports

November 15, 2019

How five “C’s”–casual fans, cost, comfort, content, connection–get addressed will likely determine if watching live sports in virtual reality remains a sideshow or becomes mainstream. See the charticle

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Athlete bicycle

Are TMT companies using strategic telecom cost management?

November 7, 2019

Compared with their counterparts in other industries, technology, media, and telecommunications (TMT) companies are more likely to use cost management to support their growth mind-set. In fact, they’re counting on cost management to help achieve a much broader, two-pronged business objective: sales growth and technology implementation. See the charticle

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River rafting

Leading in a VUCA world

October 23, 2019

The technologies that are amplifying change are also the tools to manage it more effectively. See the charticle

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AI’s ‘most wanted’: Which artificial intelligence skills are adopters most urgently seeking?

October 10, 2019

As companies gain experience with building artificial intelligence (AI) systems, skill needs shift from a focus on “AI researchers” to a desire for “business leaders” capable of interpreting AI results, making decisions, and taking appropriate actions. See the charticle

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Gen Z and millennial travel: The wanderlust generations

September 25, 2019

Millennials and Gen Z's love of travel is fueling new opportunities for TMT companies. How can TMT marketers leverage these behavior trends to drive growth? See the charticle

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Particle beam

Cybersecurity issues in the AI world

September 11, 2019

As artificial intelligence (AI) technologies are increasingly integrated with products and services, executives around the world are concerned about AI-related cybersecurity vulnerabilities. Thankfully, the solution for addressing these liabilities may lie within AI itself. See the charticle

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Vehicle lights

In an anything-as-a-service world, who is driving adoption of cloud-based IT?

August 28, 2019

Seven in 10 companies already view anything-as-a-service (XaaS) solutions as “very important” or “critically important” to their organization’s business success. And in the next year or two, the share that considers XaaS “critically important” is expected to grow from 16 percent to 25 percent. The recognized business value of anything- or everything as-a-service is a strong preface to the cloud growth story. See the charticle

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Fishes in water

Streaming platforms and cancelled TV shows

August 14, 2019

Streaming platforms changed the way people watch video content. Consumers appreciate their new level of autonomy when choosing how, when, and where they view digital video content. However, as the marketplace becomes more competitive and the number of streaming options grows, the customer experience has sometimes suffered. And few things annoy consumers more than cancelled TV shows from streaming services. See the charticle

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Blue lights

Boomers haven’t shown a 'whole lotta love' for music streaming

August 7, 2019

Although more than 40 percent of US households subscribe to a music service, the penetration level among the counter-culture generation is well below average, and data from a Deloitte survey outlines how music streaming companies could rethink their strategies used to reach these consumers. Despite the popularity of music streaming services, direct-to-consumer companies could partner with device makers to target some under-penetrated consumer segments. See the charticle

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Race track

Generation X ups its media consumption game

July 17, 2019

Whether it’s ownership of smart devices, subscriptions to streaming services, or mobile consumption, the digital media behaviors of Gen X are matching—and in some cases even surpassing—those of their younger counterparts. Apparently, the “music video” generation has slowly but steadily moved toward “mobile video". See the charticle

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Horse riding

Is the window for AI competitive advantage closing for early adopters?

July 10, 2019

As artificial intelligence (AI) technologies become easier to consume and get integrated into more products and services, early-mover AI competitive advantage will likely shrink for early adopters. They should discover creative ways to keep honing their competitive edge as more companies enter the field. See the charticle

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A new creation engine?

June 26, 2019

Wondering what’s next for artificial intelligence (AI)? Look for companies’ AI’s focus to expand from “optimization” to “creation". See the charticle

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Broken light bulb

Accelerating innovation with data-driven insights

June 12, 2019

Technology, Media, and Telecom (TMT) executives are using data-driven insights more than their counterparts in most other industries. But should they put a higher priority on harnessing data to drive innovation? See the charticle

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Rise of broadband-only households

June 5, 2019

A large chunk of consumers rely on high-speed internet for video consumption. See the charticle

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river rocks

Waiting to pounce?

May 30, 2019

Tax reform gave many global tech companies a cash windfall by allowing them to repatriate profits from foreign operations at a lower tax rate. This puts the large tech companies in prime position for mergers and acquisitions (M&A). See the charticle

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Highway lights

Are companies ready for data and AI regulations?

May 22, 2019

Executives understand the value of protecting their data and AI assets from intrusion, manipulation, and theft. But are they prepared for data and AI regulations that might impact their strategies? See the charticle

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Taking a proactive approach to the ethics of AI

May 8, 2019

Early adopters of artificial intelligence (AI) must confront an array of potential risks, including ethical concerns. Just as many companies actively address cybersecurity from the beginning of projects, ethical risks deserve the same take-charge approach. See the charticle

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'Shorts' are long on value for consumers and advertisers

April 24, 2019

A phenomenon that started with “cute cat clips” now dominates the broader internet and mobile video space. See the charticle

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Critical thinking rivals technical skills for Industry 4.0 success

April 17, 2019

When developing a talent strategy for innovation, TMT companies may want to look beyond the hunt for technical superstars. Savvy innovators should also consider how to build up their workforce’s non-technical proficiency, especially in critical thinking skills. See the charticle

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Password sharing and battle lines in streaming wars

April 11, 2019

Traditionally, streaming video services have let password sharing go unregulated, but as competition intensifies, could they be forced to reconsider their stance? See the charticle

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Mountain view

Biometric authentication is gaining trust—but is it foolproof?

April 3, 2019

Improved connectivity has provided significant benefits to everyday life, such as consumer mobility and instantaneous communication. But it has also fueled concerns over security, storage, and ownership of personal data. See the charticle

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Mountain view

Betting on March Madness™ 'highlights' opportunities for TV sports

March 18, 2019

Media and entertainment (M&E) companies are under constant pressure to attract paying audiences. Loosened restrictions on sports gambling across the United States, however, could provide welcome relief for some M&E companies—and drive overall growth for the sector. See the charticle

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Issues for CIOs: Why being a 'softie' is a good thing

March 13, 2019

As technology quickly evolves, chief information officers (CIOs) are struggling to find the right information technology (IT) talent. Technical skills are critical, but non-technical skills are becoming increasingly important. These “soft skills” can help drive innovation and provide competitive differentiation. See the charticle

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Cybersecurity as a growth engine

March 6, 2019

Connected products, services, and operations can be the road to competitive advantage. Companies with strong cybersecurity are in the driver’s seat. Early adopters’ experience with AI makes this clear. See the charticle

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Roller coaster

The future of esports streaming platforms

February 28, 2019

TV broadcasters are trying to fit eSports into their programming. However, to do so successfully, they may need to collaborate more with video game publishers, differentiate themselves from social streaming platforms, and lead with the same authenticity and passion they have brought to American football. See the charticle

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Hollywood sign

'And the award goes to…:'

February 20, 2019

Streaming platforms have disrupted the entertainment ecosystem. However, a record haul of Oscar® nominations suggests that Hollywood success remains pivotal to their growth. See the charticle

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Issues for CIOs: IT risk and security

February 13, 2019

How can executive management and the board become more engaged on IT risk and security? See the charticle

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shooting star

On hold: More US consumers are delaying their smartphone upgrades

February 7, 2019

US consumers are holding onto their smartphones longer due to a convergence of several factors. Several big innovations might spur upgrades, but their impact could take time. See the charticle

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Paying to play: The Super Bowl and the power of TV sports to reach millennials

January 31, 2019

As fragmenting TV audiences reduce opportunities to find key demos, advertisers happy to keep spending more to get into the big game. See the charticle

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plane on runway

Artificial intelligence 'ventures' beyond Silicon Valley

January 17, 2019

Silicon Valley continues to dominate the venture investment activity of technology, media, and telecommunications (TMT) companies in the field of artificial intelligence (AI). At the same time, as AI funding continues to rise, the corporate venture arms of TMT companies have started to look beyond Silicon Valley to invest in AI startups. See the charticle

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birds flying

Innovation in the cloud

January 10, 2019

Organizations with adequate data security policies and processes for cloud-based services are able to unlock more innovation and boost experimentation. See the charticle

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school of fish

Issues for CIOs: Living up to expectations

Janurary 3, 2019

Strategic Chief Information Officers (CIOs) understand that to be successful they must partner closely with business leaders. Aligning their priorities with the priorities of the business will allow them to ascend to a more strategic position. See the charticle

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Sand dune

The fight for device relevance

December 19, 2018

Wearable devices have generated a devoted user base, but they still lag more mature device categories in overall sales. However, improving product functionality and network connectivity could support the broader market appeal. See the charticle

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river rocks

Tablets feeling the pinch

December 14, 2018

Tablets burst on the scene at the start of the decade, characterized as media consumption’s answer to the Swiss army knife, conducive to both leisure and work. But now, the future of tablets is likely to be determined by how well product makers reengage consumers, especially the most tech-savvy segments. See the charticle

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blurred road

The cost of convergence: $1.46 trillion and counting

December 6, 2018

Cross-segment M&A activity is blurring the lines for technology, media, and telecom companies. Through M&A, TMT companies are vying to sell a bigger share of the content we consume, the connectivity we need to get it, and the devices we buy to access it. See the charticle

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Artificial intelligence potential to transform business

November 28, 2018

Deloitte’s “State of AI in the enterprise, 2nd edition” survey shows that early adopters of artificial intelligence (AI) remain enthusiastic about its potential. Compared with last year’s survey, AI early adopters ramped up their investments, launched more initiatives, and continued to achieve positive financial returns in 2018. See the charticle

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CES 2019: Voice assistants speak to consumers

November 14, 2018

Voice assistants emerged as one of the biggest trends at the Consumer Electronic Show (CES) 2018. They are expected to repeat the feat in 2019, given voice technology’s growing prominence among US consumers. Deloitte’s 2018 digital media trends (DMT) survey revealed that over half of US consumers use voice assistants (on their mobile device, computer, or via a voice-assisted speaker), and a third use them weekly. See the charticle

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street lights

Getting customers to buy premium video on demand may not be so scary

October 31, 2018

In August 2018, Row8, an online movies-on-demand platform, launched a new service targeting US consumers. The service aims to accelerate consumer access to exclusive premieres of foreign titles in the US market shortly after their release. Although focused on foreign movies, Row8 highlights an emerging trend: delivering movies to the home market within a few weeks of their theatrical releases—a service commonly known as premium video on demand (PVoD). See the charticle

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flowing lava

Deepfakes and AI

October 26, 2018

Many executives are concerned about the use of artificial intelligence (AI) to falsify images and videos. But AI can also help detect them. See the charticle

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ocean wave

Television viewing trends: Rise of mobile consumers

October 18, 2018

Mobile devices like tablets and smartphones are changing the way many people view TV content. The proportion of TV viewing time on smaller screens (smartphones/tablets) has grown significantly over the last few years, particularly among “MilleXZials” (a demographic group that combines millennials, Gen X, and Gen Z, covering ages 14–51). See the charticle

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boat on ocean

Are there enough superheroes to revive movie theaters?

October 10, 2018

Despite the efforts of several cinematic superheroes, movie theater attendance is on a precipitous slide. As a result, movie theaters are exploring new offerings to reverse the trend. See the charticle

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train on bridge

The technology industry’s trillion-dollar question

September 28, 2018

Since the 2008–09 economic downturn, many US technology companies have used their strong cash positions to fuel innovation, business expansion, and financing and equity-market-related activities. See the charticle

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lightening storm

First control, then consent

September 6, 2018

Data is the new oil, but…companies should “refine” their approach by giving consumers more control over its flow. See the charticle

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