How biopharmaceutical collaborations are fueling biomedical innovation
Life sciences partnering for progress
Recent increases in JV, consortia, and other non-asset-based biopharmaceutical partnerships highlight the growing role and importance of more open, collaborative approaches to R&D innovation.
Value-based care and medical technology
Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations
In a shifting health care landscape, patients are demanding care and solutions that are coordinated, convenient, customized, and accessible. In response, nontraditional players—pharma companies in particular—are coming forward to address these emerging expectations and establish their brands for patient engagement services.