Perspectives
Three steps for executing on your brand promise
Turn insights into action
A brand promise kept or a brand promise broken. The difference can have dramatic consequences for customer loyalty, revenues, reputation, and more.
People
Rick Reilly
Deloitte Risk & Financial Advisory
Vice President | Deloitte & Touche LLP
Rick is the Risk Intelligence vice president for strategy and research within Brand Operations Services in Deloitte & Touche LLP. He serves as a customer experience and brand operations advisor to large, global entities, and his projects involve brand standards development, customer experience assessments, market research studies, and quality program design. He has directed engagements for more than 70 brands, in more than 140 countries, and is considered a leading authority on quality assurance in the hotel industry.