Know Your Customer: Enable a 360-degree view with Customer Identity & Access Management (CIAM)

A 360-degree view of the customer enables organizations to predict consumer needs and deliver customized and personalized products and services at the right time, via the right channel.

A 360-degree view is a single, unified view of the customer based on data aggregated from third parties and all the various customer touch points across the company. Unfortunately, establishing this broad view isn’t easy—and with an average of 12 different enterprise technologies converging to support the customer, it’s only getting harder. Organizations must reconcile identities across many different channels, access points, and devices, all of which reside with different stakeholders. With the right approach, however, organizations can break down internal silos to build that 360-degree view and improve predictive analysis, customer loyalty, customer retention, and the overall bottom line.

This white paper outlines the following:

  • The challenges of building a 360-degree view of a customer
  • How successful organizations achieve a 360-degree view of their customers
  • Putting it all together with a CIAM solution
  • Sample CIAM use cases enabling a 360-degree view of customers
Enable a 360-degree view with Customer Identity & Access Management

Get in Touch

Adnan Amjad
US Cyber & Strategic Risk Offering Portfolio Leader
Deloitte & Touche LLP

David Mapgaonkar
US Cyber & Strategic Risk
Deloitte & Touche LLP

Alex Bolante
US Cyber Risk Customer Identity Leader
Managing Director
Deloitte & Touche LLP

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